Power our People
I spearheaded the activation of the new Avison Young brand and took the initiative to educate our business partners and staff about our brand’s vision, voice, and tone. By demonstrating engagement, and creativity, and achieving tangible results, we reached an impressive 90% engagement rate in the West Region. This was accomplished through a targeted email campaign, surveys, and employee videos.
-Brand analogy tree, email dripping campaign, surveys, videos
Brand analogy tree – The Baobab tree:
The Baobab tree lives up to 1,200 years and has deep roots. Our culture is embedded deep in our roots of co-ownership, collaboration, and collective intelligence, all of which will support our growth for years to come.
Below the ground, our culture, values, and behaviors are illustrated. It is what we do every day and how we execute what we do.
Above the ground illustrates how our clients and the external world see us. It represents our vision, our brand promise, our purpose, and the customer experience we are trying to deliver. As a whole, the tree of Avison Young represents the strength of our purpose, the timelessness of our voice, and the power of our brand. We are firmly planted in universal values, and we are bound to bear fruit long, long into the future.
